Apartment Therapy's daily House Tours seem to be really kicking it up a notch lately. Today's home is this wonderful 1700 square foot flat in Chicago that belongs to designer Francesco Bilotto. This is a remarkable venue for showcasing Bilotto's work, staging, styling and interiors. And with Apartment Therapy's 17 million page views per month (about 65,000 per day) the exposure is remarkable.
Sites like AT, Design*Sponge, Contemporist and SFGirlByBay really have an insatiable need for fabulous interiors and gardens to feature on a daily basis, which is no easy feat.
Unlike design magazines which may feature between 3 - 7 homes monthly - each deliciously styled and dreamily photographed - these popular blogs have a run of about 60 interiors a month (AT probably many more through its various divisions). These blogs also feature a very dedicated readership, with viewers returning to the sites daily to read, comment and reblog creative and well illustrated posts.
