I thought this online drink generator from Appleton Estate was pretty nifty when I saw it this morning. I was cruising the site after Forbes emailed me with a recipe for a Royal Apertif which is a blend of Appleton's Rum, syrup, lemon juice, and champagne. It looked good but I was hoping for a larger picture - and then I found the impressive drink generator - sort of a fun mood ring for partiers.
Basically you click on the site, and then pull levers in answer to questions like: 1) How are you feeling right now? 2) What are your plans for the evening? 3) what smells and tastes attract you? 4) How would someone describe you? 5) How do you deal with a rainy day? and so on ... my answer the first time was the Planter's Punch shown above, which does indeed look like something I would enjoy.
The Appleton Estate Drink Generator is an interesting, unilaterally accessible version of the personalized cocktail creation service from Liquid Relations that I wrote about a couple weeks back. It gets consumers involved with the brand in a way that informs them about choices and asks questions in a conversational manner.
This is a great concept for cocktails, but it could also successfully be applied to a range of consumer goods, such as customized fragrances, salad dressings, candles, room fragrances, floral arrangements, china patterns, art work, cake flavors, ect. ect...! Great concept!
