This very clever public outreach campaign in Switzerland caught my eye recently.
It's for Tibits restaurant - a mini chain of vegetarian eateries with doors in the UK and Switzerland. In the case of the photo above, Tibits has attached these giant forks, (with their logos and info on them) to trees in major parks and in main outdoor shopping areas in Zurich. The eye catching site gag helps reinforce the brand of Tibits as one of freshness and innovation.
Food PR and publicity is always a tricky undertaking - the question is often how to be innovative and relevant without being too gimmicky.
I think these clever forks hit just the right tone - artistic and amusing - they immediately cue your curiosity and make you want to learn more.
Another interesting element of the Tibits image is their remarkably fresh looking website. It features a number of lovely wallpapers created by celebrated designer Tricia Guild that visitors to the site can play with and post as a background image. The site also has a decidedly feminine feel - one that bloggers and artistic types surely love - which I'm fairly certain in Tibits core customer base.
source: Tibits, adgoodness
