The innovative beauty brand Philosophy has a very cool promo going at the moment on Facebook aimed at users and bloggers looking to expand their reader base.
Called The Summer of Love, the campaign involves Facebookers becoming a fan of the Philosophy page and then posting a note on their wall espousing their "philosophy of love".
Five philosophers, or inspirational fans, will be chosen to serve as guest bloggers on the site PhilosophyGivesLove.com.
You can also share a story on PhilosophyGivesLove.com and receive free samples of Philosophy products. To date, posting and participation has been robust.
It's a wonderful use of both Facebook and the alternate Philosophy site, giving them direct access to 10's of thousands of Facebookers, as well as enriching their homespun, community oriented image.
We have a fabulous giveaway of Philosophy's Eye Hope, an eye treatment the company recently released that we just posted on our sister site, Bloomacious.com.
