Not too long ago (well actually a few years ago now) I started reading about horrendous pitches that some publicists have been serving up to the masses. The Bad Pitch Blog on Media Bistro has a detail of many - but these are usually reported without naming names. The word "flack" is used so many times it looses its meaning. And we've gotten quite a few doozies over on the Bloomacious desk from publicists who clearly didn't put a lot of thought into what they were circulating on their client's behalf.
Now the highly read Gawker is throwing a cyber-fit over a press release (of all things in this day and age) they received hawking the clothing worn by singer Rihanna to the Chris Brown hearing. And when Gawker speaks the universe listens - repostings of the PR misstep are circulating the blogosphere like wet hornets around a nest.
Sometimes in PR it's not what you say on your client's behalf - it's what you don't allow to be said.
