Really, he is a master. With more career shifts than this week's stock market index, Isaac Mizrahi knows how to market through a storm.
He's become a master on Facebook - reaching out to his followers in a way that's so personal and flattering that even a fan from Ohio feels like a fashion insider. And that's really the key these days, especially when you have a haute couture image, with a proletariat label.
He's come out with a new book, How to Have Style (about $19 at Amazon.com) that is accompanied in true Mizrahi mode with an innovative series of videos, shot right in his workroom. The videos are informative but friendly enough that it seems like the talented designer will call you on the phone at any minute to get your thoughts. Here's one below, but there are 180 more to see ... and when you're done, be sure to join his community where members make a glamorous profile page (ala MySpace but without the teen angst) and share fun ideas, fashion news and more. Now if we could just bottle his energy and optimism and spread it across the country!
