Who's cooler than Gwen Stefani these days? She's stylish and smart and when it comes to marketing she certainly doesn't drop the ball either.
To get young girls involved in her Harajuku Lovers fragrance, her company worked with agency Syrup to create a karaoke video sharing program in which fans can record and post videos of themselves singing to her songs. Visitors to the site can vote and comment on videos, purchase fragrance, and watch other promo videos from the company. I think kids really enjoy seeing themselves on the site, and comments are always kept to the kind side. Here's a super cute and funny example:
