Buyology injects new science into the marketing mindset

This new book from Martin Lindstrom comes along just at the right time.  Set for release tomorrow, Buyology: Truth and Lies About Why We Buy presents the results from a 3 year, $7 million study.

By gauging neurotransmitters in the brain of more than 2000 volunteers from around the globe, scientists rated the effectiveness of certain types of sensory branding.  The volunteers were shown ads, logos, commercials, and products through the course of the study and the scientists measured their responses to them.

One of the conclusions of the study that will certainly cause a firestorm in some offices - logos alone don't work very well. 

Buyology attempts to answer these questions: How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we’re barely aware of them?

Filled with entertaining inside stories about how we respond to such well-known brands as Marlboro, Nokia, Calvin Klein, Ford, and American Idol, Buyology: Truth and Lies About Why We Buy is a fascinating and shocking journey into the mind of today’s consumer that will captivate anyone who’s been seduced – or turned off – by marketers’ relentless attempts to win our loyalty, our money, and our minds. Includes a foreword by Paco Underhill. 

Lindstrom visited the Today Show this morning with a preview: (note if the viewer fails to load, please refresh the page).

Order Buyology: Truth and Lies About Why We Buy at Amazon.com for about $16.50